Introduction
You’re ready to invest in professional photos, but there’s one problem:
“I don’t know my brand aesthetic.”
Sound familiar? You’re not alone — we hear this all the time from entrepreneurs in Portland and Austin. The good news is, At MEWPHOTOVIDEO, helping you uncover your visual voice is one of our favorite parts of the process. We specialize in personalizing every session to the brand (or person) who booked us. We go through a series of steps to uncover who you are and what you represent so that it’s reflected in your photos leaving you with elevated visuals that you’re obsessed with.
Why Knowing Your Brand Aesthetic Matters
Your brand aesthetic is the vibe your visuals give off. It shapes:
- First impressions
- Emotional connections
- Whether your dream client clicks, scrolls, or bounces
A cohesive visual style builds brand trust. When you have cohesive, locked in branding, it speaks to your ideal customer — and that translates into bookings, followers, and fans.
The Pressure to “Have It All Figured Out” Is Real
Social media has made it seem like every entrepreneur has a perfect color palette, curated grid, and flawless branding from day one. Spoiler: most don’t. And even the ones that look like they do? They had help. You’re not behind. You’re exactly where you should be.
Building a brand presence takes time, which is why its really important to start as soon as your business is able. A brand is ever-evolving, nuanced, and will go through many changes over the course of its life. It’s important that your brand represents who you are currently, so you can attract the right people into your atmosphere- the people that will follow you, love you, book you, and buy from you. Your people. The people that go, “omg, I need to work with them.” 😍
How MEWPHOTOVIDEO Helps You Uncover Your Style
We don’t expect you to arrive with a brand kit in hand (but if you do, that’s totally cool!) Regardless of where you are in your brand journey, our process includes:
- A discovery call to learn your story, personality, and energy
- Our signature deep dive brand questionnaire that gets us the inside scoop on you + your audience
- A brand vibe checklist to explore your aesthetic direction
- Optional Pinterest mood boarding for outfit planning and concept inspiration
- On-site guidance during the shoot to refine as we go- posing tips included always
Our photoshoot process is more collaborative than prescriptive — and honestly, it’s fun and totally tailored to you.
No two sessions are ever alike, and no modeling experience is needed! 💃
Examples of Brand Aesthetic Types with Photos
Every entrepreneur is different — and your visuals should reflect that. Here are a few real MEWPHOTOVIDEO aesthetic examples in or out of the studio:
- Modern Chic: Clean, sleek, neutral tones (coaches, creatives)
- Earthy Minimal: Natural textures, soft palettes (wellness and outdoorsy brands)
- Vibrant & Bold: Pops of color, laughter, motion (personal brands, lifestyle influencers)
- Creative Cinematic: moody, creative, digital feel (music producers, content creators, gamers)
We help you find the look that fits you, not a template.
Client Stories: Finding Their Style with MEWPHOTOVIDEO
“Morgan is extremely professional, organized, creative, and the best hype-friend! While I’m often behind the camera, I’m not used to being in front of it, but Morgan made the process so comfortable and actually very fun!”
“She made me feel so good for our session, and even her questionnaire in preparation for my shoot, helped me develop my brand even more than I could have hoped for”
– Rachel, Independent Music Artist
How to Prepare for a Shoot If You’re Still Discovering Your Style
Here’s how to prep without stress:
- Choose outfits you love and feel good in
- Send us inspo images — even if they’re a mix!
- Think about how you want people to feel when they see your brand
- Trust the process — clarity often comes through doing
You Don’t Need to Be a Designer to Have a Strong Brand Look
You just need the right guide. At MEWPHOTOVIDEO, we translate your energy, story, and personality into visual storytelling. You bring the vision — we help refine it with care, creativity, and collaboration.
We are so excited to work on each and every brand project because we know the love and hard work that goes in to creating and manifesting each and every business. Allow us to help you define your visual identity and elevate your image in a way that feels completely authentic to you.
FAQs
What if I don’t know what colors or mood fit my brand?
That’s totally fine! We walk you through a pre-shoot discovery process to help you identify your brand tone and style.
Do I need a logo or website first?
Nope. Your brand photos can actually help inspire your other visual assets like your website or social media.
Can I explore multiple aesthetics in one session?
Yes! We often do wardrobe changes or location shifts to showcase different facets of your personality and brand.
How do I avoid looking inconsistent later?
We’ll provide guidance on how to unify your images across platforms post-shoot — and we keep your vibe on track during the session.
Is this service only for women?
Absolutely not. We shoot all identities and expressions of creative entrepreneurship.
Will my brand photos still look professional even if I’m not “styled”?
100%! Our approach is to elevate you — not dress you up like someone else.
Conclusion
You don’t need a brand style guide to start. You just need curiosity, a little courage, and a team who gets it. At MEWPHOTOVIDEO, we help entrepreneurs in Portland and Austin uncover their brand aesthetic with confidence and clarity — one frame at a time, one session at a time, one creative entrepreneur at a time.
🎯 Let’s discover your brand vibe together. Book a free consultation today!
📸 Reach out here to apply to work with us in Portland, OR or Austin, TX
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