rachel

photography + brand strategy

Rachel - Singer Songwriter Branding

Rachel told me it was time for a professional image.

When the  singer-songwriter reached out about booking a custom musician branding session, she didn’t let distance get in the way. Rachel made the 9-hour drive from Sacramento to Portland to bring her vision to life — and let me just say, it was so worth it.

We planned this session months in advance, working through creative direction, props, wardrobe, and locations to make sure every shot felt aligned with her sound, her personality, and her future goals as an artist.

WHAT WE DID

+ Deep Dive Brand Questionnaire
+ Mood Board Curation
+ Concept Development
+ Creative Direction
+ Color Palette Design
+ Mini Brand Strategy

The Visual Language

Musician photographed outdoors in a patterned dress for a dreamy visual identity
Singer-songwriter playing piano during a musician brand photography session
Candid black-and-white portrait of a singer-songwriter laughing outdoors
Singer-songwriter holding a picture frame in a playful red dress brand portrait
Singer-songwriter in a peach tulle dress photographed against a purple backdrop for creative brand imagery

COLOR PALETTE

Main Profile Image

Social Media

&

Promo Visuals

singer-songwriter-piano-brand-photography
Singer-songwriter smiling at a microphone in a colorful musician brand portrait
Singer-songwriter laughing in a peach tulle dress during a creative brand photography sessionColorful floral styling photographed against a purple backdrop for a singer-songwriter visual identityBlack-and-white profile portrait of a singer-songwriter beside a microphoneMusician smiling outdoors in a black floral dress during a creative brand photography sessionSinger-songwriter in a red floral dress interacting with flowing fabric during an outdoor editorial photoshootSinger-songwriter holding a colorful bouquet against a purple backdrop for musician brandingBlack-and-white photograph of a singer-songwriter playing piano beside a microphoneMusician laughing beside a microphone during an intimate singer-songwriter branding sessionClose-up of a singer-songwriter playing piano with a microphone positioned above the keyboardCinematic black-and-white portrait of a singer-songwriter photographed in soft window lightMusician seated against a purple backdrop with colorful flowers during a playful brand photoshootSinger-songwriter seated in a peach tulle dress for a soft editorial brand portraitMusician photographed outdoors in a red floral dress for expressive promotional imagerySinger-songwriter performing at a piano and microphone in soft atmospheric lightPlayful singer-songwriter portrait with orange glasses against a purple studio backdropExperimental musician portrait at a microphone with blue light and motion effectsSinger-songwriter seated outdoors in a red floral dress beneath flowing white fabricSinger-songwriter laughing in orange glasses during a colorful personality-driven brand photoshoot

"The experience did so much for my brand" 

Her questionnaire in preparation for my shoot, helped me develop my brand even more than I could have hoped for. I feel like doing this with someone so kind, creative, and experienced did so much for my brand.

About Rachel M.

From her words, we knew she wanted to convey something dreamy and grounded.

Her music lives in the singer-songwriter + chill pop world, and her fan base is mostly mid-20s, vintage-loving, emotionally open types (think: sad girl vibes, but make it sweet). She loves lavender, vintage aesthetics, and a little cinematic haze in her visuals — so that’s exactly what we brought to life. Follow along @rachelmullen

The experience

+ Speak Your Language Experience
(Photography, Creative Direction, Brand Strategy)

Mood & Vibes

Warm, Sweet, Loving, Soft, Kind

Singer-songwriter smiling outdoors in a red floral dress surrounded by flowing white fabricBlack-and-white portrait of a singer-songwriter photographed during a multi-concept branding sessionCreative portrait of a singer-songwriter at the piano photographed with blue light effects